Ivey Business School (Canada)
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Bikes & Co. Ltd.: Business Turnaround
Mani P Sam; Ramprasad GCase IVEY-9B19M086-EStrategyIn 2013, Bikes & Co. Ltd., a business unit belonging to a multi-divisional organization in Nagpur, India, was rooted in the past and out of touch with the contemporary environment. A new chief executive officer had been charged with implementing strategic changes that would turn the unit around across the organization, in every function and department. These changes aimed to align the company with consumer expectations and behaviour, which was re...Starting at €8.20