Ivey Business School (Canada)
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Switz Foods Pvt. Ltd.: Competing against Its Own Creation
Atanu Adhikari; Seema LallCase IVEY-9B20A030-EMarketing, StrategyIn mid-2019, the managing director of Switz Foods Pvt. Ltd. (SFPL), which owned the Mio Amore bakery brand, faced the dilemma of how to tackle its competition. Under a franchise agreement from 1989–2014, the company had manufactured and sold cakes and other food products in Eastern India under the Monginis brand name. Due to the managing director’s innovative and emotion-centric market positioning, Monginis quickly became the number one bakery br...Starting at €8.20
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Wow! Momo: The Making of India’s Quick-Service Restaurant Giant
Atanu Adhikari; Seema LallCase IVEY-9B20A046-EEntrepreneurship, Marketing, StrategyWow! Momo Foods Private Limited (Wow! Momo), a quick-service restaurant (QSR) chain, was a Kolkata-based start-up that sold a variety of momos, a Tibetan food. The restaurant’s specialty was a pan-fried variety of momos prepared to suit the Indian palate.Starting at €8.20
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Barefoot College of Tilonia: Lighting Up Rural Lives
Sunita Mehta; Surya Kant Sharma; Raavi RadhikaCase IVEY-9B16M199-EEntrepreneurship, StrategyIn September 2013, Sanjit “Bunker” Roy was honoured with an award for his vision and leadership in addressing global problems through his novel organization, Barefoot College (Barefoot). Barefoot’s mission was to improve the lives of impoverished rural residents by upgrading their existing skills with training so the villages and their residents were self-sufficient. When he started the college in the state of Rajasthan, India, in 1972, Roy never...Starting at €8.20
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Transforming ICRISAT: The Leadership of Dr. William Dar
Sunita Mehta; Surya Kant SharmaCase IVEY-9B12C016-ELeadership and People Management, StrategyThe case focuses on an agricultural institute, the International Crops Research Institute for the Semi-arid Tropics (ICRISAT), part of an international agricultural research consortium. Since its inception in 1972, ICRISAT had been a premier agricultural research institute with substiantial international and Indian funding. However, mismanagement and lack of initiative of senior leadership had resulted in multiple crises in organizational functio...Starting at €8.20
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Indraprastha Cold Storage Ltd: Value Added Strategy in an Emerging Market
S.P. Raj; Atanu AdhikariCase IVEY-9B12A055-EMarketingThis case examines the business strategies available to an Indian company, Indraprastha Cold Storage Ltd. (IPCSL). It has made substantial investments in upgrading its existing cold storage to differentiate itself from the competition based on the premise that by providing superior product quality, it could charge a premium for its value added cold storage service. However, competitors lowered their rates in an attempt to capture even more custom...Starting at €8.20
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Edible Agro Products Limited: Creating Higher Value for Farmers
Atanu Adhikari; Arna DasCase IVEY-9B14A047-EMarketing, StrategyThe director of Edible Agro Products Limited (EAPL) was reviewing the production figures for Gujarat Til-2, a variety of white sesame that EAPL had introduced to West Bengal in 2008. He had hoped to bring about a revolution in sesame production with this superior new variety and to create higher value for West Bengal farmers and for EAPL. However, his plan had yet to achieve the outcomes he had anticipated. The year 2010 was the third consecutive...Starting at €8.20
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Tata Power: Corporate Social Responsibility and Sustainability
Rama Deshmukh; Atanu AdhikariCase IVEY-9B10M013-EEntrepreneurship, StrategyHIGHLY COMMENDED CASE - Indian Management Issues and Opportunities Runner-up, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. The case describes the strategic dilemma involved in making a decision on the method of operation of the corporate social responsibility (CSR) department for one of the leading Indian multinational corporations, Tata Power Company (TPC) from Tata Group of Companies. TPC had undertaken t...Starting at €8.20
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UTV and Disney: A Strategic Alliance (A)
Atanu Adhikari; Rama DeshmukhCase IVEY-9B10M043-EStrategyIn 2006, the senior vice-president of business development and strategy has to decide whether UTV Software Communications Ltd. (UTV) should go ahead with a joint venture with Walt Disney Company (Disney) even if it means selling Hungama TV, the leading children's channel in India, to Disney. UTV was a large media company in India and had diversified interests, including TV content, movies, animation and new media content. Although UTV had opened ...Starting at €8.20
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COMPFED: The Dairy Cooperative Distribution System
Subhash Jha; Atanu AdhikariCase IVEY-9B11A047-EMarketing, StrategyBihar State Milk Cooperative Federation (COMPFED) had been marketing its milk and milk-related products under the Sudha brand name in the Bihar and Jharkhand regions of India for three decades. It operated through six unions and two dairies to process the milk collected from nearly 4,000 village-level cooperatives. COMPFED appeared to have a competitive advantage for its supply of milk, since it maintained the largest network for milk procurement...Starting at €8.20
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ideaForge: Mechanical Charger
Atanu Adhikari; Rama DeshmukhCase IVEY-9B12A013-EEntrepreneurship, Marketing, StrategyIn an era of ever-changing technology, the challenge for a social entrepreneur is to cope with the fast pace of change. With a concern for the environment and energy conservation, the entrepreneur in this case became an entrepreneur with the development of a new product – a mechanical charger. His company, ideaForge, manufactured and sold two types of products: mechanical chargers and other conventional chargers such as bike chargers. The mechani...Starting at €8.20