Ivey Business School (Canada)
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Freeletics: Strategic Corporate Venturing in a Digital Scale-Up
Lysander Weiss; Dominik K. KanbachCase IVEY-W29912-EEntrepreneurship, StrategyGoing through a dynamic market change with increased user growth and competition, the digital fitness scale-up Freeletics GmbH (Freeletics) found itself at a crossroads in September 2020. Equipped with fresh funding of US$25 million, the chief executive officer and the business development lead discussed the path forward for the company. Its current successful offering, a digital fitness coaching app, promised continuous growth. However, changing...Starting at €8.20
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Lytt: Determining a Go-to-Market Strategy
Simon Jeurissen; Kai SchaumannCase IVEY-W24916-EEntrepreneurship, StrategyThe Berline-based start-up, Lytt, was founded in late 2019 with the aim of offering employees a means to speak up about misconduct at work through a digital assistant, which enabled them to communicate difficult topics safely and anonymously. Lytt wantedStarting at €8.20