HBSP (USA)
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DayTwo: Going to Market with Gut Microbiome
Israeli, Ayelet; Lane, DavidCase HBS-519010-EMarketingDayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in Israel, CEO Lihi Segal and her team are devising a global go-to-market plan for the firm. The team is considering several target markets, ranging from people with diabetes to professi...Starting at €8.20
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Arcelik: COVID-19 Fueled Omnichannel Growth (B)
Israeli, Ayelet; Khrais, FaresCase HBS-521068-EMarketingStarting at €5.74
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Leading Bank Leumi into the Future
Margolis, Joshua D.; Ciechanover, Allison M.; Keller, Nicole; Golan, DanielleCase HBS-420063-ELeadership and People ManagementAn unlikely but highly effective leader of a traditional bank, Rakefet Russak-Aminoach, simultaneously leads a classic change effort and an unconventional effort to innovate.Starting at €8.20
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Arcelik: From a Dealer Network to an Omnichannel Experience
Israeli, Ayelet; Khrais, FaresCase HBS-521067-EMarketingArcelik Turkey, the country's market leader in household appliances, was at an omnichannel crossroads in January 2020. Arcelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in Turkey. In 2015, Arcelik, which was focused on offline sales, realized that online demand was growing and they were behind the competition, which was intensified due to the entry of glob...Starting at €8.20
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Anodot: Autonomous Business Monitoring
Moreno, Antonio; Golan, DanielleCase HBS-621084-EService and Operations ManagementAutonomous business monitoring platform Anodot leveraged machine learning to providing real-time alerts regarding business anomalies. Anodot's solution was used in various industries in order to primarily monitor business health, such as revenue and paymeStarting at €8.20