Ivey Business School (Canada)
-
Guangzhou Kingmed Diagnostics: Post-IPO Transformation
Brian Hwarng, Xuchuan YuanCase IVEY-W25196-EService and Operations Management, StrategyGuangzhou KingMed Diagnostics was the leading third-party independent clinical laboratory in China. On the eve of the Lunar New Year in 2020, the chairman and CEO of Guangzhou KingMed Diagnostics mobilized the whole group to respond to the outbreak of the new coronavirus from Wuhan. With the group’s tremendous growth in both business and size since its initial public offering, there were growing concerns about the provision of quality customer se...Starting at €8.20
-
Freeletics: Strategic Corporate Venturing in a Digital Scale-Up
Lysander Weiss; Dominik K. KanbachCase IVEY-W29912-EEntrepreneurship, StrategyGoing through a dynamic market change with increased user growth and competition, the digital fitness scale-up Freeletics GmbH (Freeletics) found itself at a crossroads in September 2020. Equipped with fresh funding of US$25 million, the chief executive officer and the business development lead discussed the path forward for the company. Its current successful offering, a digital fitness coaching app, promised continuous growth. However, changing...Starting at €8.20