HBSP (USA)
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BMW: The 7-Series Project (B) (Spanish Version)
Pisano, Gary P.; Rossi, SharonCase HBS-612S08Service and Operations ManagementDescribe la decisión tomada en el proyecto de la serie 7 con respecto a la creación de prototipos y su impacto en la calidad.Starting at €5.74
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MorphoSys AG: The Evolution of a Biotechnology Business Model
Pisano, Gary P.; Johnson, Ryan; Knoop, Carin-IsabelCase HBS-611046-EService and Operations ManagementIn the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently, the company decided to deviate from this model, and attempt to develop its own proprietary products. The case allows analysis of "license vs. vertically integrate" business model de...Starting at €8.20
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ITT Automotive: Global Manufacturing Strategy--1994 (Spanish Version)
Pisano, Gary P.; Rossi, SharonCase HBS-603S10Service and Operations ManagementITT Automotive está en el proceso de desarrollar un sistema de nueva generación de frenos antibloqueo (ABS), designado el MK-20. El caso se centra en el nivel de automatización que se utilizan en la producción de este nuevo sistema, y si todas las plantas deben utilizar la misma tecnología de proceso. Debido a la intensificación de la presión de costes y creciente demanda de menor costo ABS, el equipo de desarrollo y la administración superior ...Starting at €8.20
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BMW: The 7-Series Project (A) (Spanish Version)
Pisano, Gary P.Case HBS-612S07Service and Operations ManagementLa decisión de BMW explora sobre cómo fabricar prototipos de vehículos. Históricamente, los prototipos de BMW fueron hechos a mano por artesanos altamente calificados en la tienda de la compañía. Una propuesta se ha hecho para alterar el proceso para que los prototipos se hacen de una manera que puede destapar problemas mejor que puedan surgir durante la elaboración final. Si bien se espera que el nuevo enfoque para hacer la puesta en marcha de n...Starting at €8.20
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SAP SE: Autism at Work
Pisano, Gary P.; Austin, Robert D.Case HBS-616042-ELeadership and People ManagementThis case describes SAP's "Autism at Work" program, which integrates people with autism into the company's workforce. The company has a stated objective of making 1% of its workforce people with autism by 2020. SAP's rationale for the program is based on the belief that "neurodiversity" contributes to the company's overall innovative capabilities ("We believe that innovation comes from the edges.") Thus, the program is not viewed as a subsidized ...Starting at €8.20
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Managing Talent at Bertelsmann AG (A)
Groysberg, Boris; Nohria, Nitin; Maletz, Mark C.; Herman, KerryCase HBS-410010-ELeadership and People ManagementBertelsmann's EVP HR Immanuel Hermreck and his team were focused on four key HR issues. Three of these were somewhat discreet: improving Bertelsmann's employer brand; managing Bertelsmann talent across the firm's decentralized businesses; and ensuring early identification and appropriate development of Bertelsmann's top 100 high potential managers (hi-pos) to better seed the company's future top management. The fourth issue-recruitment and retent...Starting at €8.20
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Managing the Client Portfolio
Nohria, Nitin; Nanda, AshishCase HBS-410139-EThe German country managing partner of a global law firm must decide how to respond to a corporate mandate to restructure its client portfolio. The case enables a discussion of different types of clients in a global professional service firm in terms of relative revenues, profitability, and strategic significance. It also highlights the tensions between local subsidiaries and corporate headquarters with respect to managing client portfolios.Starting at €8.20