Ivey Business School (Canada)
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SAP: The Challenge of Aligning Sourcing and Innovation Strategies
Bent Petersen; Dominique Nikerle-Uhthoff; Helen SchwaerzlerCase IVEY-9B14M101-EEntrepreneurship, StrategyIn late 2011, SAP, the German leader in the enterprise software industry, announced a major investment plan for expanding in China and also acquired a leading American firm in cloud-based human capital management software. At first glance, these investments seemed rather unconnected. A closer look at SAP’s strategy, however, revealed a closely connected and coordinated network of strategic decisions and investments for which alignment and finding...Starting at €8.20
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TikTok’s Rise to Global Markets
Mengmeng Wang; Noman Ahmed Shaheer Siddiqui; Sali Li; Liang Chen; Jingtao YiCase IVEY-9B19M136-EEntrepreneurship, StrategyTikTok was a short-video sharing app based in China. On November 9, 2017, TikTok’s parent company, the Chinese tech company Beijing ByteDance Technology Co. (ByteDance), announced a strategic acquisition of Musical.ly, a popular short-video sharing app baStarting at €8.20