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Cubo Modular Inc.: Managing Demand for Bamboo Houses
Andrea Santiago; Al Rosenbloom; Fernando Martin RoxasCase IVEY-W25411-EMarketingCUBO Modular Inc. (CUBO) was a start-up social enterprise in the Philippines that emerged shortly after its chief executive officer, Earl Forlales, received a substantial cash award for besting 1,200 entries in a competition. The concept behind Forlales’sStarting at €8.20
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Basic Quantitative Analysis for Marketing (Spanish version)
Dolan, Robert J.Case HBS-506S24MarketingShows how to calculate and use the break-even volume in marketing decision making.Starting at €8.20