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Concorde 2.0: Diffusion of Supersonic Innovation
Yasser Rahrovani; Rohan NoronhaCase IVEY-9B21M002-EStrategyThe Concorde, a British–French supersonic jet, captured the hearts and minds of aviators, business professionals, and celebrities around the world through its iconic design, superior features, and unique inflight experience. Despite its transcendent appeal, the jet became surrounded by controversy, catastrophe, an environmental movement, and changing consumer trends, all of which led to its grounding in 2003. In almost two decades, no aerospace p...Starting at €8.20