Ivey Business School (Canada)
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Charles Chocolates (A)
Charlene ZietsmaCase IVEY-9B13M094-EEntrepreneurship, StrategyA new president has been hired to double or triple the size of Charles Chocolates, a high end chocolate producer and retailer in Portland, Maine. The case allows a comprehensive analysis of marketing, manufacturing, human resource, financial and strategic positioning issues in a small company with manufacturing, retailing, wholesaling and Internet operations.Starting at €8.20
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Sensible Life Products (B)
Charlene Zietsma; Brent McKnightCase IVEY-9B07M058-EStrategyThis supplement to Sensible Life Products (A), product #9B07M057, introduces a fifth opportunity in the form of a joint venture with a major product development firm. The deal involves Sensible Life Products cooperating in further developing the Benefect product into a consumer focused hand sanitizer product.Starting at €5.74
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Sensible Life Products (A)
Charlene Zietsma; Brent McKnightCase IVEY-9B07M057-EStrategyAn entrepreneur and chief executive officer (CEO) of Sensible Life Products has developed a revolutionary botanical disinfectant called Benefect, the flagship product of his company. This new product is unique among disinfectant products in that it is non-toxic, unlike the majority of conventional disinfectants containing harmful chemicals, such as ammonia, alcohol and chlorine. As a result of the unique properties of the product, the CEO has rec...Starting at €8.20
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Charles Chocolates (B): September 2012
Charlene ZietsmaCase IVEY-9B13M095-EEntrepreneurship, StrategyThis is a supplement to Charles Chocolates (A).Starting at €5.74
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Charles Chocolates (C): January 2013
Charlene ZietsmaCase IVEY-9B13M096-EEntrepreneurship, StrategyThis is a supplement to Charles Chocolates (A).Starting at €5.74