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True Fruits: A Juiced-Up Internationalization Strategy
Marc Fetscherin; Patrick SellCase IVEY-9B17A058-EEntrepreneurship, Marketing, StrategyIn 2017, True Fruits, a German smoothie company, was operating in three European markets. The company had developed flash pasteurization, which was an efficient and gentle production process that made their product one of the highest quality smoothies in the world. The company successfully exported its product to premium Austrian and Swiss supermarkets, and was planning further expansion within Europe. True Fruits had strong brand loyalty, and a ...Starting at €8.20
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Fake News at DER SPIEGEL (B): The Commission's Recommendations
Dey, Aiyesha; Heese, Jonas; Labruyere, ToniaCase HBS-120002-EAccounting and ControlThis (B) case serves as a complement to the case "Fake News at DER SPIEGEL (A)".Starting at €5.74
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Fake News at DER SPIEGEL (C): Organizational Changes
Dey, Aiyesha; Heese, Jonas; Labruyere, ToniaCase HBS-120005-EAccounting and ControlThis (C) case complements the case "Fake News at DER SPIEGEL (A)".Starting at €5.74