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Freeletics: Strategic Corporate Venturing in a Digital Scale-Up
Lysander Weiss; Dominik K. KanbachCase IVEY-W29912-EEntrepreneurship, StrategyGoing through a dynamic market change with increased user growth and competition, the digital fitness scale-up Freeletics GmbH (Freeletics) found itself at a crossroads in September 2020. Equipped with fresh funding of US$25 million, the chief executive officer and the business development lead discussed the path forward for the company. Its current successful offering, a digital fitness coaching app, promised continuous growth. However, changing...Starting at €8.20
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From Crisis to World Champions: Lessons from German Football
Holger Ernst; Peter M. Bican; Carsten C. GuderianCase IVEY-9B17M154-EStrategyFor the Deutscher Fussball-Bund e.V. (DFB)—the German Football Association—winning the most prestigious football trophy, the 2014 FIFA World Cup, was the culmination of a long period of suffering, reinventing, and rebuilding. Once the dominating force in world football, the German team had been at rock bottom around the beginning of the millennium. To manage its way out of this crisis and leave competitors behind once again, the DFB had to fundam...Starting at €8.20