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SANY: Going Global
Lal, Rajiv; Lippert, Stefan; Dai, Nancy Hua; Deng, DiCase HBS-513058-EMarketingApril 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5 industrial parks in China; 5 R&D and manufacturing bases in America, Germany, India, Brazil, and Indonesia; and 21 sales companies worldwide. SANY Heavy Industry Co., Ltd. (SANY), S...Starting at €8.20
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Robert Bosch Power Tools: Regional Headquarters Structure for Eastern Europe and the Middle East (A)
Jan Schmitt, Phillip C. NellCase IVEY-W24932-EStrategyTwo managers in the Power Tools division of German multinational corporation Robert Bosch GmbH (Bosch) have been tasked with devising potential solutions for addressing tensions between the regional headquarters (RHQ) for the Eastern Europe and Middle EasStarting at €8.20
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Robert Bosch Power Tools: Regional Headquarters Structure for Eastern Europe and the Middle East (B)
Jan Schmitt, Phillip C. NellCase IVEY-W24934-EStrategySupplement for product W24932.Starting at €5.74