HBSP (USA)
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Andrew Sullivan and Faraway Ltd
Cespedes, Frank V.; Godden, AlexCase HBS-813104-EEntrepreneurshipThe "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative pushchair (baby stroller) and, a year later, are looking for an order from a large retailer. The case requires students to prepare, deliver, and evaluate Sullivan's sales calls on two...Starting at €8.20
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Andrew Sullivan and Faraway Ltd (B): Sam Cartwright of Mothercare
Cespedes, Frank V.; Godden, AlexCase HBS-813105-EEntrepreneurshipSupplement for case 813104Starting at €5.74
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John Branca: Negotiating the Beatles' Northern Songs Catalog (B)
Sebenius, James K.; Green, AlexCase HBS-921010-EStrategyStarting at €5.74
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John Branca: Negotiating the Beatles' Northern Songs Catalog (A)
Sebenius, James K.; Green, AlexCase HBS-921009-EStrategyIn 1985, pop music superstar Michael Jackson instructed his attorney, John Branca, to make a bid for the Northern Songs music catalog, which contained the songs of the Beatles. In a challenging negotiation with Australian media baron Robert Holmes CourStarting at €8.20
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Andrew Sullivan and Faraway Ltd (C): Anthony Pierce of John Lewis
Cespedes, Frank V.; Godden, AlexCase HBS-813106-EEntrepreneurshipSupplement for case 813104Starting at €5.74