Ivey Business School (Canada)
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J & J (Philippines), Inc. - Polvo Facial Johnson's (A) (Spanish version)
John R. Kennedy; Francisco Roman; Marjorie PobladorCase IVEY-9A94AS06Marketing, StrategyEste es el primer caso de una serie de dos capítulos acerca de la toma de decisiones sobre la introducción de un nuevo producto, el polvo facial Johnson's en el mercado filipino. Este caso provee información del mercado filipino y del desarrollo de la estrategia de introducción para el producto. El estudiante debe evaluar los méritos de esta estrategia, teniendo en cuenta la aceptación del mercado y la proyección de sus cálculos sobre la contribu...Starting at €8.20
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Dr. Reddy's Laboratories (A) (Spanish version)
Jean-Louis Schaan; Ramasastry ChandrasekharCase IVEY-9B08MS64StrategyDr. Reddy's Laboratories (Dr. Reddy's), a large pharmaceutical company in India, is trying to acquire the fourth largest generics manufacturer in Germany. Dr. Reddy's quoted $570 million in a competitive bidding situation. The company's chief negotiator is getting ready to close the deal if selected. Students will examine the issues for the chief negotiator, such as: is the price right, is the fit strategic, will the acquisition add value, how ca...Starting at €8.20
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Dr. Reddy's Laboratories (B) (Spanish version)
Jean-Louis Schaan; Ramasastry ChandrasekharCase IVEY-9B08MS65StrategyThis supplement to Dr. Reddy's Laboratories (A), product # 9B08M064, looks at the two years post-acquisition and examines a major risk which, as it unfolded, brought the viability of the business model into question.Starting at €5.74