Default Category
-
Wir Schaffen Das: Angela Merkel and Germany's Response to the Refugee Crisis in Europe
Rosenbach, Eric Brien; Winig, LauraCase HBS-KS1340-EKnowledge and CommunicationOn August 24, 2015, Angela Merkel, chancellor of Germany, and Francois Hollande, president of France, met in Berlin to discuss solutions to what had become known as the European refugee crisis. The vast influx of refugees was the result of thousands fromStarting at €8.20
-
EZAmuse Negotiation Background (A)
Hardymon, G. Felda; Leamon, AnnCase HBS-807007-EFinanceThis is the background to an exercise in negotiation. A promising venture-capital-backed company, EZAmuse Communications, is raising a B round. Its existing backer, Reality Venture Partners, would like it to raise enough for six or nine months, when it will have results on its current products and be able to raise a C round at a higher valuation. The new and talented CEO, who has succeeded with Reality in the past, would like to raise a larger am...Starting at €8.20
-
On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Winig, Laura; Laidler-Kylander, Nathalie; Strauss, StevenCase HBS-KS1119-EMarketingEuropean municipalities, eager to increase the use of environmentally friendly forms of public transportation, offered bicycle sharing programs as adjuncts to their public transportation systems. This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, pr...Starting at €8.20