Default Category
-
The Digital Factory - Siemens: Electronic Works Amberg
Lal, Rajiv; Johnson, Scott F.Case HBS-518054-EThe Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's well-known expertise, the facility would be heavily involved in the consulting business. What was the best way for Siemens to operate its consulting business? What else could be don...Starting at €8.20
-
Bayer-Monsanto: The Challenges of a Mega Merger
Wiboon Kittilaksanawong; Gabrielle GatéCase IVEY-9B17M182-EFinance, StrategyIn September 2016, German-based Bayer AG (Bayer) and U.S.-based Monsanto Company (Monsanto) agreed to merge entities to create a global leader in agriculture. The combined entity would benefit from Monsanto’s expertise in seeds and traits, and from Bayer’Starting at €8.20
-
Midea Group China: The Acquisition of German Robotics
Wiboon Kittilaksanawong; Ines Sanso CodinaCase IVEY-9B19M070-EEntrepreneurship, StrategyIn January 2017, the Midea Group Co. Ltd. (Midea), a China-based large manufacturer of electrical appliances, completed its acquisition of German-based KUKA AG (KUKA), a large manufacturer of industrial robots. To ease concerns about technologies fallingStarting at €8.20