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Wolf GmbH
García-Castro, RobertoCase AD-325-EFinance, Knowledge and CommunicationIn a highly uncertain environment, Wolf GmbH must decide whether to launch a new prototype boiler, the CE-1. The company's managers must make their decision based on financial projections, using NPV and IRR as tools.Starting at €8.20
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On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Winig, Laura; Laidler-Kylander, Nathalie; Strauss, StevenCase HBS-KS1119-EMarketingEuropean municipalities, eager to increase the use of environmentally friendly forms of public transportation, offered bicycle sharing programs as adjuncts to their public transportation systems. This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, pr...Starting at €8.20
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Wolf GmbH
García-Castro, RobertoCase AD-325Finance, Knowledge and CommunicationWolf GmbH debe decidir sobre el lanzamiento de un nuevo prototipo de caldera eléctrica, la CE-1 en un entorno de alta incertidumbre. La dirección de la compañía debe tomar una decisión basándose en las proyecciones financieras, utilizando el VAN y la TIR como herramientas.Starting at €8.20