HBSP (USA)
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Digital Divide (Spanish Version)
Gupta, SunilCase HBS-514S18MarketingEn noviembre de 2010, Charles Henry, director de marketing de una importante empresa de bienes de consumo envasados, estaba tratando de convencer a sus altos directivos para mejorar la presencia digital de las marcas de la compañía, aumentando considerablemente su presupuesto de marketing en línea. Sin embargo, se enfrentó a una fuerte resistencia de muchos de sus colegas que cuestionaron el valor tangible de gasto digital.Starting at €8.20
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Goldman Sachs' Digital Journey
Gupta, Sunil; Simonds, SaraCase HBS-518039-EMarketingAfter nearly 100 years as a mid-size regional law firm, Duane Morris entered a period of spectacular growth led by CEO Sheldon Bonovitz. Originally founded by Quakers, the firm had a distinct organizational culture featuring a number of unique or unusual business practices: a transparent and flexible compensation system, practice-group integration across multiple offices, ancillary businesses, early adoption of financial reporting software, and c...Starting at €8.20
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Michelin: Building a Digital Service Platform
Gupta, Sunil; Godwin, ChristianCase HBS-520061-EStrategyMichelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the slow growth in the tire market, Florent Menegaux, Michelin's CEO, set out to redefine the company as a mobility company. As part of this growth strategy, Michelin started offering a ho...Starting at €8.20
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YouTube: Time to Charge Users
Elberse, Anita; Gupta, SunilCase HBS-510053-EMarketingIn January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested - and if so, who should be charged how much and for what? Could YouTube charge users for downloading content, a model it was now beginning to test? Or would it be better for the online video giant to continue...Starting at €8.20
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Take-Two Interactive Software, Inc.
Gupta, Sunil; Herman, KerryCase HBS-511002-EMarketingTo maximize their effectiveness, color cases should be printed in color. In September 2010, faced with increasing threat from social game companies such as Zynga, Ben Feder, the CEO of Take-Two Interactive Software. Inc., had to decide the long-term strategy of his video-game company. As a publisher of traditional video games for Xbox 360, PlayStation 3 and Nintendo, Take-Two had several popular video games, such as Grand Theft Auto, to its credi...Starting at €8.20
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Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy (Spanish version)
Viceira, Luis M.; Tung, Helen H.Case HBS-218S15FinanceIn early July of 2008, William (Bill) Jacques, Chief Investment Officer at Martingale Asset Management, a quantitative value-oriented investment manager in Boston, Massachusetts, was busy preparing for an upcoming meeting with the group that made new product decisions within the firm. The objective of the meeting was to review the backtesting and real-time investment results of a new minimum-variance strategy within the framework of a 130/30 fund...Starting at €8.20
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The Long and Short of Apollo Group and the University of Phoenix (A)
Viceira, Luis M.; Heilprin, Joel L.; Holmes, Andrew S.; Zajac, Damian M.Case HBS-212045-EFinanceTo maximize their effectiveness, color cases should be printed in color. A hedge fund is deciding whether to liquidate its position in Apollo Group, a for-profit education firm, in light of significant political and macro-economic uncertainty facing the industry. As part of the investment analysis a complete discounted cash flow analysis must be performed.Starting at €8.20
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S&P Indices and the Indexing Business in 2012
Viceira, Luis M.; Wagonfeld, Alison BerkleyCase HBS-213049-EFinanceIn June 2012, Standard & Poor's Indices is finalizing a deal with the CME Group, the largest global exchange for futures and options and majority owner of Dow Jones Indexes, to combine their respective indices business into a new joint venture called S&P Dow Jones Indices. This case discusses the index provider business model through the lenses of this transaction: sources of revenue and profitability, business valuation, uses of indexes in the m...Starting at €8.20
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Prudential Financial and Asset-Liability Management
Seasholes, Mark; Sunderam, Adi; Viceira, Luis M.; Chien, Emily A.Case HBS-216076-EFinanceHow should a retirement fund that must make fixed payments to retirees invest its portfolio? This case introduces students to a variety of concepts in fixed income investing, focusing how on the need to make fixed payments changes portfolio management strategy. Students consider the advantages and disadvantages of asset-liability matching as an investment strategy and learn how to implement such a strategy in practice.Starting at €8.20