HBSP (USA)
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MEM Co., Inc.: English Leather (Spanish Version)
Cespedes, Frank V.; Goode, LauraCase HBS-502S30MarketingEn 1992, el presidente del MEM (un fabricante de productos para el cuidado personal, incluyendo fragancias masculinas) considera una redistribución de esfuerzos y cambios de ventas de campo en las políticas de compensación de ventas. Cualquier cambio, por otra parte, deben tener en cuenta el contexto de las decisiones estratégicas sobre cuero de Inglés, gran línea de productos de la firma. El caso proporciona datos sobre el comportamiento y las a...Starting at €8.20
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Becton Dickinson y Compañía: programas de marketing multidivisionales
Cespedes, Frank V.; Goode, LauraCase HBS-516S06MarketingEn respuesta a una incursión potencial competitivo a una cuenta clave, los directivos de Becton Dickinson están considerando un esfuerzo de marketing de múltiples divisiones.Starting at €8.20
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Keeping Google "Googley" (Spanish version)
Groysberg, Boris; Thomas, David A.; Wagonfeld, Alison BerkleyCase HBS-409S03EntrepreneurshipThis case, set in 2008, examines how Google has worked to avoid potential negative byproducts of rapid growth such as bureaucracy, slow decision-making, lack of visibility, and organizational inconsistency. When the case protagonist, Kim Scott, started with Google in 2004, she wondered if she would still be there in several years as she liked small, entrepreneurial companies. In 2008, she was pleased that Google still had the same entrepreneurial...Starting at €8.20
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Shifting the Diversity Climate: The Sodexo Solution
Thomas, David A.; Creary, Stephanie J.Case HBS-412020-ELeadership and People ManagementThis case profiles the evolution of Sodexo's diversity initiative. Diversity became a key priority for Sodexo, North America in 2001 after a class-action lawsuit was filed and certified in Washington, D.C. against Sodexo Marriot Services, Inc., the food services division that Sodexo had merged with in 1998. In 2002, Dr. Rohini Anand was hired by Michel Landel, CEO of Sodexo, North America. Soon thereafter, Anand was instated as chief diversity of...Starting at €8.20
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Teach Plus: Mobilizing a New Generation of Teacher Leaders
Thomas, David A.; Creary, Stephanie J.Case HBS-412027-ELeadership and People ManagementThis case profiles the evolution of Teach Plus, a non-profit organization founded on the premise that in order for public schools to continuously improve urban student achievement, teaching must become a career that motivates and retains effective early career teachers. Teach Plus began as a pilot in fall 2007, launched by Celine Coggins, a former teacher and labor-management consultant, and incubated at the Rennie Center for Education Research a...Starting at €8.20
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Becton Dickinson Division: organización comercial
Cespedes, Frank V.; Goode, LauraCase HBS-517S15MarketingEl director de marketing de la división más grande de una empresa de productos de cuidado de la salud está revisando la estructura y dotación de personal de la organización de marketing de la división. La división tiene autorización para contratar a un gerente de marketing adicional. Por lo tanto, las decisiones de los casos inmediatos son: 1) la posibilidad de contratar un administrador adicional; y 2) si es así, cuál debe ser el papel y las res...Starting at €8.20
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oDesk: Changing How the World Works
Groysberg, Boris; Thomas, David A.; Tydlaska, JenniferCase HBS-411078-ELeadership and People ManagementIt is 2010, and Gary Swart, CEO of oDesk, is contemplating the next steps for his organization. Founded in 2004 in California, oDesk operates an online marketplace that matches Employers with Contractors. oDesk provides fact-based information on Contractors, including experience, skills, and certifications, to Employers, who use this information as a basis for interviewing and hiring Contractors. oDesk's online marketplace also includes a payment...Starting at €8.20