HBSP (USA)
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Dr. Ing. h.c. F. Porsche AG (A): Fiel a la marca
Fear, Jeffrey; Knoop, Carin-IsabelCase HBS-707S13StrategyExamina una de las más importantes decisiones empresariales realizadas en la historia de Porsche, realizadas a principios de 1998: para construir un vehículo utilitario deportivo (SUV) - Cayenne. Después de décadas de depender de uno o dos modelos de coches deportivos y casi en quiebra y perder su independencia en 1993, Porsche tuvo que diversificar sus líneas de productos. También examina las implicaciones de marca de la internacionalización de ...Starting at €8.20
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The Promise of Agriculture in the Republic of Cuba
Alvarez, Jose B.; Otazo, Andrew; Knoop, Carin-IsabelCase HBS-516067-EEconomicsThis background note explains Cuba's past and current agriculture policies, as well as provides insights into its future potential as relations with the U.S. normalize.Starting at €8.20
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Lipman: Vertical Integration in Fresh Tomatoes
Alvarez, Jose B.; Knoop, Carin-IsabelCase HBS-516053-EMarketingLipman, the largest open field fresh tomato grower and marketer in the United States, has been successfully pursuing an aggressive strategy of acquisitions over the last several years. End market consolidation in the retail space has driven vertical integration in the extremely competitive fresh tomato business, where farm gate prices have not changed in 30 years. The company is facing pressure from climate change, alternative uses for farm land,...Starting at €8.20
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MorphoSys AG: The Evolution of a Biotechnology Business Model
Pisano, Gary P.; Johnson, Ryan; Knoop, Carin-IsabelCase HBS-611046-EService and Operations ManagementIn the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently, the company decided to deviate from this model, and attempt to develop its own proprietary products. The case allows analysis of "license vs. vertically integrate" business model de...Starting at €8.20
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INNOVA-MEX's Bid for ENKONTROL
Nanda, Ramana; Kerr, William R.; Knoop, Carin-IsabelCase HBS-812008-EEntrepreneurshipIn their second year, two Mexican HBS MBAs joined forces to start a search fund based in Mexico City. They had raised money to acquire an existing private company in Mexico with an initial enterprise value between $5 million and $15 million. Just seven months after raising the fund, they were about to close a deal on a target company, but the seller wants to renegotiate.Starting at €8.20
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Kl ckner & Co: Steeling for a Digital World
Kominers, Scott Duke; Knoop, Carin-IsabelCase HBS-820035-EEconomicsHoping to get ahead of potential digital disruption at Kl ckner & Co. - one of the world's largest steel and metal distributors - CEO Gisbert R hl set up both kloeckner.i (KCI), an internal transformation arm, and XOM Materials (XOM), an independent industry platform. KCI and XOM sought to digitize the $350 billion materials supply and service chain, and promote greater price transparency and efficiency. However, the materials market traditiona...Starting at €8.20
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INNOVA-MEX's Bid for ENKONTROL (Spanish Version)
Nanda, Ramana; Kerr, William R.; Knoop, Carin-IsabelCase HBS-812S09EntrepreneurshipEn su segundo año, dos mexicana HBS MBA se unieron para iniciar un fondo de búsqueda basada en la Ciudad de México. Se habían recaudado dinero para adquirir una empresa privada existente en México, con un valor de empresa inicial entre $ 5 millones y $ 15 millones. A sólo siete meses después de elevar el fondo, que estaban a punto de cerrar un acuerdo sobre una empresa objeto, pero el vendedor quiere renegociar.Starting at €8.20
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La división de productos domésticos de Hewlett- Packard en Europa (1996-2000)
Arnold, David J.; Knoop, Carin-IsabelCase HBS-507S09Knowledge and CommunicationPara noviembre de 2000, la División de Productos Inicio de Hewlett-Packard (HPD) había sido la venta de su línea de Pabellón de los ordenadores personales en Europa desde hace casi cinco años. Durante ese tiempo, el HPD había entrado y salido de Alemania, tuvo problemas en Francia y el Reino Unido, y reorganizado de manera significativa sus operaciones en Europa dos veces. Algunos de HP sintieron que la operación europea se había convertido en lo...Starting at €8.20
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Grupo Beta San Miguel (A) (Spanish version)
Goldberg, Ray A.; Knoop, Carin-Isabel; Hogan, Harold F., Jr.Case HBS-903S02EconomicsLa Organización Mundial del Comercio y el TLC están revisando el sistema edulcorante y azúcar programas gubernamentales y su impacto en el comercio mundial. ¿En qué posición debe tomar José Pinto, y cómo afectará esto a su compañía, México, y los jugadores mundiales de azúcar?Starting at €8.20
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Johnson & Johnson: The Promotion of Wellness
Quelch, John A.; Knoop, Carin-IsabelCase HBS-514112-EMarketingTo create the world's healthiest workforce, diversified health care giant Johnson & Johnson (J&J) mandated participation in its "Culture of Health" program globally, customized by location, culture, and specific health needs to offer prevention-focused education, rewards for healthy behavior, and workplace environments that encouraged healthy employee behavior. By 2015, 90% of J&J's 128,000 employees would participate in Culture of Health program...Starting at €8.20