HBSP (USA)
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Renegotiating NAFTA
Alfaro, Laura; Sheldahl-Thomason, HavilandCase HBS-318143-EKnowledge and CommunicationStarting at €8.20
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The Cayenne Launch (Spanish version)
Deighton, John; Avery, Jill; Fear, JeffreyCase HBS-520S01MarketingCan an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV and disapproved of the new breed of driver. Some opposed offering Porsche Club membership to them, and some even refused to extend the fraternal Porsche "wave" or headlight flashing...Starting at €8.20
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Mexico's Energy Reform
Vietor, Richard H.K.; Sheldahl-Thomason, HavilandCase HBS-717027-EEconomicsEnergy - both petroleum and electricity - had been terribly managed for decades in Mexico. The two national monopolies - PEMEX and CFE - were inefficient, overstaffed, corrupt, rife with subsidies, and losing money. Finally, in 2012, President Enrique Pena Nieto announced his intent to drastically reform both. Over the next two years, the Mexican constitution was amended, and a dozen implementing laws were passed, to break up the CFE, reorgani...Starting at €8.20
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Mexico: "A Mosaic of Different Realities"
Vietor, Richard H.K.; Sheldahl-Thomason, HavilandCase HBS-717051-EEconomicsA day after his inauguration as President of Mexico in 2012, Enrique Pe a Nieto announced a Pact for Mexico - a slate of institutional reforms for education, energy, fiscal policy, telecommunications, banking and antitrust. These initiatives, enacted over the next several years, were designed to alleviate a host of historic problems that had held back Mexico's economic development. By 2017, although the President's popularity was at an all-time ...Starting at €8.20
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Mexico: "A Mosaic of Different Realities" (Spanish Version)
Vietor, Richard H.K.; Sheldahl-Thomason, HavilandCase HBS-719S03EconomicsUn día después de su toma de posesión como Presidente de México en 2012, Enrique Peña Nieto anunció un pacto de México - una lista de reformas institucionales para la educación, la energía, la política fiscal, las telecomunicaciones, la banca y la defensa de la competencia. Estas iniciativas, promulgada en los próximos años, fueron diseñados para aliviar una serie de problemas históricos que se habían retrasado el desarrollo económico de México. ...Starting at €8.20