HBSP (USA)
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Pattern Brands
Gupta, Sunil; Ofek, Elie; Kelley, JuliaCase HBS-521009-EMarketingIn March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies-such as inability to scale and lack of competitive differentiation-by relying on their previous experience running a successful branding and marketing agency. Rather than focusing on a single brand, they conceive...Starting at €8.20
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Pricing at Netflix
Ofek, Elie; Bertini, Marco; Koenigsberg, Oded; Klopfenstein, AmyCase HBS-521004-EMarketingSince its launch in 1998 as "the Amazon.com of DVDs," Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product offerings while continuing to add new subscribers. However, between late 2019 and mid-2020, competition within the streaming industry intensified with the launch of new entrants such as Di...Starting at €8.20
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Subasta de Antamina
Tufano, Peter; Moel, AlbertoCase HBS-208S20FinanceEn junio de 1996, los ejecutivos de la empresa minera multinacional licitación RTZ-CRA contemplan para adquirir la mina de cobre y zinc Antamina, en Perú. El proyecto Antamina se ofrece a la venta en pública subasta como parte de la privatización de la estatal minera Perú. RTZ-CRA tiene que determinar lo que vale la mina y decidir si y cómo se debe hacer una oferta en la próxima subasta. Las bases de licitación establecidos por el dictado gobiern...Starting at €8.20