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Lytt: Determining a Go-to-Market Strategy
Simon Jeurissen; Kai SchaumannCase IVEY-W24916-EEntrepreneurship, StrategyThe Berline-based start-up, Lytt, was founded in late 2019 with the aim of offering employees a means to speak up about misconduct at work through a digital assistant, which enabled them to communicate difficult topics safely and anonymously. Lytt wantedStarting at €8.20
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Managing the Client Portfolio
Nohria, Nitin; Nanda, AshishCase HBS-410139-EThe German country managing partner of a global law firm must decide how to respond to a corporate mandate to restructure its client portfolio. The case enables a discussion of different types of clients in a global professional service firm in terms of relative revenues, profitability, and strategic significance. It also highlights the tensions between local subsidiaries and corporate headquarters with respect to managing client portfolios.Starting at €8.20