Stanford Graduate School of Business (USA)
-
Sub-Micron Devices Inc.
Stefan Reichelstein, Tim BaldeniusCase SGSB-A170-EAccounting and ControlIn March 1996, the ASIC Division of Sub-Micron Devices received an inquiry from Western Digital: would ASIC be willing to supply 3,000,000 chips annually for a period of three years at a price of $40/chip? ASIC’s Controller, Gary Ravenport convened a meeting with Peter Parks, his assistant, to review the profitability of the Western Digital proposal.Starting at €8.20
-
Natura: Exporting Brazilian Beauty
McKern, Bruce; Yamamoto, Leonardo; Bouissou, DanielaCase SGSB-IB92-EMarketingThis case describes the development and international expansion of Natura, a Brazilian cosmetics company. The company was founded in 1969, and developed products using environmentally sustainable practices, and that were distributed using a direct sales model. The company was highly successful in the Brazil, despite the challenging Brazilian economy. Natura had successfully entered the Mexican and French markets. In 2008, it considered enteri...Starting at €8.20