HBSP (USA)
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Horst Dassler, Adidas, y la comercialización del deporte
Jones, Geoffrey G.; Norris, Michael; Kim, SophiCase HBS-316S09EntrepreneurshipEl caso se centra en la carrera de Horst Dassler, el hijo del fundador del fabricante de calzado deportivo con sede en Alemania Adidas. Los orígenes de la firma estaban en los años de entreguerras, y se elevó a la prominencia pública después de que proporciona picos de la famosa velocista afroamericano en los Juegos Olímpicos de 1936 en Berlín. Desde la década de 1950, Horst cultivó relaciones con los atletas y las federaciones nacionales para ex...Starting at €8.20
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Ken Durham and Unilever as a 'Multi-Local Multinational'
Jones, Geoffrey G.; Decker, StephanieCase HBS-808025-EStrategyExplores the opportunities and threats to Unilever's global business in 1978 based on the commercial and political challenges faced by three of its subsidiaries, Lever Brothers in the United States, Hindustan Lever in India, and United Africa Company in West Africa. Management faced several problems: criticism of multinational companies, anti-trust legislation, expropriations, and rising competition from international and local rivals. Focuses on...Starting at €8.20
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Bernd Beetz: Creating the New Coty
Jones, Geoffrey G.; Kiron, DavidCase HBS-808133-EEntrepreneurshipConsiders the creation of one of the world's largest beauty and fragrance companies by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. The case opens with the creation of a new Russian subsidiary in the wake of the global financial crisis, and examines how a virtually new company was created over the previous years. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of de...Starting at €8.20
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Willy Jacobsohn and Beiersdorf: Managing Expropriation and Anti-Semitism
Jones, Geoffrey G.; Lubinski, ChristinaCase HBS-811060-EEntrepreneurshipThis case examines the management of home and host country risk by Beiersdorf during the interwar years. It can be used both in business history courses and more generally to teach political risk management by multinational corporations. Beiersdorf, a German personal products company, expanded globally before 1914, but had its foreign factories and intellectual property expropriated during World War 1. After 1919 ceo Willy Jacobson rebuilt the in...Starting at €8.20
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Chad-Cameroon Petroleum Development and Pipeline Project (A) (Spanish version)
Esty, Benjamin C.; Ferman, CarrieCase HBS-217S03FinanceOn June 6, 2000, the World Bank's and IFC's board of directors was scheduled to vote on whether to approve funding for the $4 billion Chad-Cameroon Petroleum Development and Pipeline project. Although the project presented a unique opportunity to alleviate poverty in Chad, one of the poorest countries in the world, Chad had a president who had been labeled "warlord" and a history of civil war and oppression. This case describes the project, the s...Starting at €8.20
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Thomas J. Watson, IBM and Nazi Germany
Jones, Geoffrey G.; Ballor, Grace; Brown, AdrianCase HBS-807133-EEconomicsConsiders the strategy of U.S.-owned IBM, then a manufacturer of punch cards, in Nazi Germany before 1937. Opens with IBM CEO Thomas J. Watson meeting Adolf Hitler in his capacity as President of the International Chamber of Commerce. IBM had acquired a German company in 1922, and like other American companies, found itself operating after 1933 in a country whose government violently suppressed political dissent and engaged in intimidation and di...Starting at €8.20
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Goldfinger: Charles W. Engelhard Jr. and Apartheid-era South Africa
Jones, Geoffrey G.; Benton, Elliot R.Case HBS-313148-EThis case considers the strategies of Charles W. Engelhard, an American mining magnate who made large investments in apartheid-era South Africa. Engelhard was widely believed to have been the model for the James Bond villan Auric Goldfinger. During the 1950s and 1960s Engelhard, who was well-connected with the leadership of the Democratic Party in the United States including President Lyndon B. Johnson, was one of the largest American investors i...Starting at €8.20
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Horst Dassler, Adidas, and the Commercialization of Sport
Jones, Geoffrey G.; Norris, Michael; Kim, SophiCase HBS-316007-EEntrepreneurshipThe case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for the famous African-American sprinter in the 1936 Berlin Olympics. From the 1950s Horst cultivated relationships with athletes and national associations to expand his sports apparel business and develop sports sp...Starting at €8.20
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Werner von Siemens and the Electric Telegraph
Jones, Geoffrey G.; Siemens, Bjoern vonCase HBS-811004-EEntrepreneurshipThis case describes the nineteenth century founding by Werner Siemens of the Siemens electrical business in Germany. Werner's dual role as inventor and entrepreneur is explored as he created one of the world's first multinational enterprises, whose growth initially rested on its pioneering role in the new telegraph industry. Werner sent his brothers to open businesses in Great Britain and Russia, and the case explores the advantages and disadvant...Starting at €8.20
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Marc Rich and Global Commodity Trading
Jones, Geoffrey G.; Storli, EspenCase HBS-813020-EEntrepreneurshipExamines the career of Marc Rich, the world's leading commodity trader before his criminal indictment in the United States in 1983. The case surveys the historical growth of commodity trading, especially in metals, from the late nineteenth century, and its evolving forms as governments intervened in markets after 1945. Rich joined Philipp Brothers, then the largest commodity trader, in 1954. He formed his own firm two decades later. He was instru...Starting at €8.20