HBSP (USA)
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
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Managing a Security Response to the Ebola Epidemic in Liberia (Epilogue)
Bourdeaux, Margaret; Kayyem, JulietteCase HBS-KS1309-EOn August 19, 2014, Liberia President Ellen Johnson Sirleaf was faced with an agonizing decision: should she quarantine a densely populated township of Monrovia to halt the spread of the Ebola virus disease? The disease had been ravaging the Republic of Liberia for months but until now, had been isolated in the countryside. Now, the deadly virus was spreading, unchecked, and threatened the 1 million inhabitants of Monrovia, the capital city of th...Starting at €8.20
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Managing a Security Response to the Ebola Epidemic in Liberia (B)
Bourdeaux, Margaret; Kayyem, JulietteCase HBS-KS1310-EOn August 19, 2014, Liberia President Ellen Johnson Sirleaf was faced with an agonizing decision: should she quarantine a densely populated township of Monrovia to halt the spread of the Ebola virus disease? The disease had been ravaging the Republic of Liberia for months but until now, had been isolated in the countryside. Now, the deadly virus was spreading, unchecked, and threatened the 1 million inhabitants of Monrovia, the capital city of th...Starting at €5.74
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(Producto) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-514S17MarketingDescribe la puesta en marcha y los resultados iniciales de la marca (PRODUCT) RED campaña, una iniciativa de marketing social concebido por los de U2 Bono y Bobby Shriver para combatir el SIDA en el África subsahariana. La compañía de la licencia de la marca (RED) a empresas asociadas, que inicialmente incluía Gap, Apple, Motorola, Armani, y American Express. El modelo de negocio se estructuró a empresas asociadas beneficios mediante el aumento d...Starting at €8.20
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Managing a Security Response to the Ebola Epidemic in Liberia (A)
Bourdeaux, Margaret; Kayyem, JulietteCase HBS-KS1308-EOn August 19, 2014, Liberia President Ellen Johnson Sirleaf was faced with an agonizing decision: should she quarantine a densely populated township of Monrovia to halt the spread of the Ebola virus disease? The disease had been ravaging the Republic of Liberia for months but until now, had been isolated in the countryside. Now, the deadly virus was spreading, unchecked, and threatened the 1 million inhabitants of Monrovia, the capital city of th...Starting at €8.20