Ivey Business School (Canada)
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Agoda: People Analytics and Business Culture (A)
Kenneth Goh; Ken MarkCase IVEY-9B17C024-EEntrepreneurship, Leadership and People Management, StrategyIn the spring of 2016, the chief executive officer of Agoda Company Pte. Ltd. (Agoda), a subsidiary of The Priceline Group, Inc., wanted to transform the firm’s human resource practices using data analytics. The idea was not just to get more data, but to use this data to help managers gain insights to make better decisions. The three main focal areas of this exercise were recruitment, performance evaluation, and compensation. As key executives wo...Starting at €8.20
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A Public Relations Campaign for Rwanda
Mary Weil; Ken MarkCase IVEY-9B14A035-EMarketing, StrategyOn February 5, 2012, the founder of McDonald Kinley Emerson, a consultancy in Toronto, Canada, was asked to give a talk about country branding. She decided to focus on the efforts of Racepoint, a U.S. marketing services agency, to reshape the image of Rwanda. As it attempted to shift perceptions of the country from war-torn and chaotic, Racepoint’s campaign attracted controversy amid allegations that wrongdoings were being glossed over in favour ...Starting at €8.20
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Agoda: People Analytics and Business Culture (B)
Kenneth Goh; Ken MarkCase IVEY-9B17C025-EEntrepreneurship, Leadership and People Management, StrategySupplement for product 9B17C024.Starting at €5.74