Ivey Business School (Canada)
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Whirlpool and the Built-in Appliance Industry in India
Sandeep Puri; Adeshwar Raja Balaji Prasad; Natarajan ANC; Parasaran VS; Sashikanth Yenika; Vijay Kumar VennaCase IVEY-9B13M082-EMarketing, StrategyIndia’s real estate boom led to the built-in appliances industry’s biggest opportunity. In 2010 and 2011, a total of 533,954 residential units were launched in seven top cities: Mumbai, National Capital Region, Pune, Kolkata, Bengaluru, Chennai and Hyderabad. As the market evolved and demand increased, investments and improvements in infrastructure, software, education, work force, installation, after-sales service, logistics were guaranteed to o...Starting at €8.20
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Apple iPad in India: Was There a Way Out
Sanjeev Prashar; Adeshwar Raja Balaji Prasad; Parasaran VS; Vijay Kumar VennaCase IVEY-9B12A009-EMarketing, StrategyThis case considers Apple’s entry into the Indian tablet PC market. In spite of stiff competition, Apple’s iPad had invariably become the market leader in many countries across the world. However, Samsung and RIM had surpassed its market share in India. This case offers students a unique opportunity to understand the reality of entering a new market and losing the coveted market leader position.Starting at €8.20
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Low-cost Carriers in India: SpiceJet's Perspective
Sanjeev Prashar; Adeshwar Raja Balaji Prasad; Parasaran VS; Vijay Kumar Venna; Sashikanth YenikaCase IVEY-9B12M063-EStrategyThis case discusses the emergence of low-cost carriers (LCCs) in India in relation to the growth of the Indian aviation industry and the subsequent fall of the LCCs into financial loss. The LCCs became important for value-adding and cost-cutting alternatives in corporate business travel. Before the 2008 global economic crisis, domestic air traffic LCCs recorded a compound annual passenger growth rate of 18 per cent. Among the many low-cost airlin...Starting at €8.20
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Telenor's Dilemma: The 2G Spectrum Scam in India
Sanjeev Prashar; Adeshwar Raja Balaji Prasad; Parasaran VS; Vijay Kumar VennaCase IVEY-9B12M088-EStrategyIn 2008 the Supreme Court of India revoked the 2G spectrum licences issued to many local and international companies because of major violations in the granting procedure by the Telecom Ministry. One of the worst affected companies was Norway’s Telenor communications company, which was involved with a local company in a joint venture, Uninor, which had all of its licences cancelled. The case provides students an opportunity to assess and understa...Starting at €8.20
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Leadership Problems at Ganzeb Microfinance Institution
Nicole R.D. Haggerty; Wubeshet Bekalu; Emmag MacDonald; Darren Hall; Ahsan SyedCase IVEY-9B17C040-EEntrepreneurship, Leadership and People ManagementGanzeb Microfinance Institution (Ganzeb) was formed as an extension of an indigenous non-governmental organization, and provides loans to rural Ethiopians to fund their business ventures. The microfinance industry is heavily regulated by the Ethiopian govStarting at €8.20