Ivey Business School (Canada)
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Super Milk Products Private Ltd. (A): Keventers Milkshakes and Beyond
Swati Singh; Sudhir Naib; Kartikeya SinghCase IVEY-9B19M127-EEntrepreneurship, StrategyIn 2015, three entrepreneurs in India decided to resurrect the 100-year-old iconic Keventers brand, which had stopped selling milkshakes in the 1970s. Although earlier generations had grown up enjoying Keventers' milkshakes, millennials had very little asStarting at €8.20
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JSW Steel Ltd.: A Logistics Dilemma
Amol Dhaigude; Debmallya Chatterjee; Vishnu KumarCase IVEY-9B17E008-ECorporate GovernanceThe customer relationship manager at JSW Steel Ltd., a large steel manufacturer in India, needed to analyze his available transportation and logistics options to meet an urgent order for a long-time and valued client. The manager needed to decide whether to send the shipment through the customary rail route or, instead, to use the new sea route that his company had recently developed. His dual objective was to meet the customer's requirements in ...Starting at €8.20
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JSW Steel Ltd: A Logistics Dilemma (B)
Amol S. Dhaigude; Debmallya Chatterjee; Vishnu KumarCase IVEY-9B18E011-EDecision AnalysisIn 2015, the assistant general manager at JSW Steel Ltd. (JSW), one of India’s largest steelmakers, faced a dilemma. Should JSW continue to transport the company’s end products to clients, or should JSW instead outsource the transportation to a third-party provider? Outsourcing would ensure timely delivery but would increase the cost. Another option was to pay an agency a premium for sharing information on the availability of Class I and Class II...Starting at €5.74
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Kamaths Ourtimes Ice Creams: Eliminating the Bottleneck Effect
Amol Dhaigude; Debmallya Chatterjee; Saptarshi ChakrabartiCase IVEY-9B18D014-EEntrepreneurship, Service and Operations ManagementKamaths Ourtimes Ice Creams Pvt. Ltd., a company located in Mumbai, India, manufactured and distributed ice cream under the brand Natural Ice Cream. The company specialized in using natural flavours in its products, a fact that helped it carve a niche for itself among health-conscious customers. In April 2017, after witnessing great demand for its ice cream across the country, the company’s board of directors asked the director of operations to d...Starting at €8.20
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Doodlage: Toward a Sustainable Future
Swati Singh; Kartikeya SinghCase IVEY-W27322-EEntrepreneurship, MarketingDoodlage Retail LLP (Doodlage), a sustainable fashion brand based in India, was based on an idea that had come to the co-founder while she was interning with export houses. There, she witnessed large-scale discarding of fabric waste, which found its way to landfills and became a major source of pollution. Doodlage utilized the practices of circularity—repairing, reusing, refurbishing, and recycling—to transform industrial waste into women’s appar...Starting at €8.20
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Allied Founders: Surviving Internationally
Gurudutt Nayak; Amol Dhaigude; Debmallya ChatterjeeCase IVEY-9B18E003-EEntrepreneurship, Information Technologies, StrategyOn June 25, 2014, the director of marketing and development at Allied Founders Pvt. Ltd., a company that operated out of Belgaum in India, was analyzing various problems associated with his company’s management approach. The director was considering a change from the company’s system of breakdown maintenance to a new information system of preventive maintenance. While executing its first international export order, the company faced several chall...Starting at €8.20
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Apoorva: A Facility Location Dilemma
Debmallya Chatterjee; Amol DhaigudeCase IVEY-9B17E012-ECorporate Governance, Entrepreneurship, StrategyIn April 2016, the owner of Apoorva Mess (Apoorva) in Manipal, India, wanted to open a full-service economical restaurant to reach out to customers, beat the competition, improve his sales, and fulfil his dream of serving quality food at affordable rates to the lower middle class. He was facing a dilemma over selecting the best location for establishing his new restaurant, knowing that the wrong choice would spell disaster for his business in the...Starting at €8.20
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DHL Global Forwarding: Consolidation Program
Kedar P. Joshi; Debmallya ChatterjeeCase IVEY-9B17D005-EService and Operations Management, StrategyOn October 13, 2015, the regional director of DHL Global Forwarding (DGF) was reviewing reports in preparation for a team meeting in Bengaluru, India. DGF provided air and ocean freight forwarding services. In September, the regional director’s team had successfully rolled out a new consolidation program in three Indian cities: Hyderabad, Bengaluru, and Chennai. While glancing through the respective consolidation teams’ reports, however, several ...Starting at €8.20