Ivey Business School (Canada)
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Lemon Tree Hotels: Opening Doors for Everyone
Shuchi Srinivasan; Akshay Milap; Pearl Malhotra; Harsh Dadhich; Ajay KathuriaCase IVEY-9B18M181-EStrategyOn January 1, 2017, the head of sustainability initiatives at Lemon Tree Hotels (Lemon Tree) in India reflected on the future of the company’s inclusion and diversity initiative. Since the inception of the initiative in 2007, Lemon Tree had become the largest employer of persons with disabilities in the Indian hospitality industry. In 2014, Lemon Tree had set itself an ambitious target of increasing the share of opportunity-deprived individuals, ...Starting at €8.20