Ivey Business School (Canada)
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Rwanda Backpackers
Nicole R.D. Haggerty; Dan Hernden; Annika WangCase IVEY-9B13A046-EEntrepreneurship, Marketing, StrategyIn 2012, after conducting thorough research, two young entrepreneurs in Rwanda realize they have the opportunity to target the international budget tourists commonly referred to as “backpackers.” Only one European-style backpacker hostel currently exists in the capital city of Kigali, and the low-budget tourism industry remains significantly underdeveloped throughout the country. The partners have seen how successful this type of tourism has beco...Starting at €8.20
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Kiessling-Spedition: Distribution Planning for In-Night Express
Christian BrabänderCase IVEY-9B18D013-EService and Operations ManagementKiessling Spedition (Kiessling) was an international operating forwarder in Regenstauf (Eastern Bavaria), Germany, and a member of a large in-night express network. In April 2017, the company faced the problem of losing one of its major consigners. The consigner was a large wholesaler of automotive parts for the utility sector and had been feeding high volumes into Kiessling’s in-night system. This cancellation caused the volume and use of most o...Starting at €8.20