Ivey Business School (Canada)
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JKUAT-Nakuru CBD Campus: Managing Growth in the Kenyan Public Sector
Nicole R.D. Haggerty; Juma Wagoki; Pamela Odhiambo; Eric Richmond; Marc Soberano; Adam LevineCase IVEY-9B13M021-EStrategyIn 2012, the director of a subsidiary campus of a national university was faced with many problems: he was personally overworked as both manager of the new campus and as a lecturer; there were too many part-time lecturers on staff, leading to a loss of commitment and morale; a decision had to be made about buying or leasing the newly renovated campus building; and, most importantly, all of his decisions were subject to approval by the main admini...Starting at €8.20
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Banking on Social Media (B)
Luisa Mazinter; Nicola Kleyn; Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B14A071-EMarketing, StrategyThis case is a supplement to Banking on Social Media (A), 9B14A070.In January 2013, First National Bank (FNB) launches the “You Can Help” brand campaign, which calls for change and is based on the bank’s research on South African children’s hopes for the country. The campaign receives mixed reactions from political parties, with the governing African National Congress declaring, “This isn’t an advert — it’s a political statement. An attack on the...Starting at €5.74
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Helio Polymer Enterprises
Nicole R.D. Haggerty; Juma Wagoki; Clarke Eaton; Wesley Hunt; Matthew SmartCase IVEY-9B14D002-EEntrepreneurship, Service and Operations Management, StrategyHelio Polymer Enterprises, located in Nakuru, Kenya, is a company that manufactures synthetic polymer gunny bags used in the transportation and handling of animal feed. The owner wants to expand her business operations so she can serve more clients. She has three options: to add a night shift, buy a new printing machine or start producing laminate gunny bags for other markets. Before she makes the decision, she must understand her current operati...Starting at €8.20
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Banking on Social Media (A)
Luisa Mazinter; Nicola Kleyn; Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B14A070-EMarketing, StrategyFirst National Bank (FNB), one of South Africa’s “Big Four” banks, has, under the stewardship of its CEO, invested in a strategy of innovation to grow its market presence in South Africa, other emerging-market African countries and India. In line with its strategy to lead digital banking in South Africa, FNB has invested in building a social media strategy to enable the brand to strengthen its relationships with customers, through building custom...Starting at €8.20