Ivey Business School (Canada)
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wetlandPOOLS: Wetlands and Blue Oceans
Gavin PriceCase IVEY-9B16M167-EStrategyIn 2011, the sole proprietor of wetlandPOOLS, a specialist installer of non-chemical swimming pools based in Johannesburg, South Africa, was looking at the design of his latest creation. He was satisfied with the work he had done, yet frustrated that it had taken so long to complete the project. His company had been in existence for 10 years. During that time, wetlandPOOLS had grown organically by taking on new projects as they arose. This approa...Starting at €8.20
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Market Stretch
Gavin Price; Margaret SutherlandCase IVEY-9B09M046-EMarketing, StrategyBio-Oil is a multi-purpose skin care product that has gone from being sold only in South Africa to being the No. 1 scar treatment product in 16 of the 17 countries in which it is distributed. Retail sales have jumped from R3 million per annum to R1 billion from 2000 to 2008. Justin and David Letschert made key decisions to eliminate all of the other 119 products that were being manufactured by the company that they took over in 2000, and focused ...Starting at €8.20
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Stakeholder Management and the Endangered Wildlife Trust (Spanish version)
Gavin PriceCase IVEY-9B10MS66StrategyLa Endangered Wildlife Trust (EWT) había estado en la existencia por 35 años y sube hasta hace poco tiempo había crecido de manera orgánica adquiriendo nuevos proyectos a medida que se presentaran. Mientras que esto había tenido la ventaja del EWT que mantenía su importancia, el EWT había perdido el foco consecuentemente. Una nueva estrategia fue desarrollada en 2008 antes del impacto de la crisis del crédito financiero y del descenso económico r...Starting at €8.20
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Stakeholder Management and the Endangered Wildlife Trust
Gavin PriceCase IVEY-9B10M066-EStrategyThe Endangered Wildlife Trust (EWT) had been in existence for 35 years and up until recently had grown organically by taking on new projects as they arose. While this had had the advantage of the EWT maintaining its relevance, the EWT had lost focus as a result. A new fundraising strategy was developed in 2008 before the impact of the financial credit crisis and the resulting economic downturn. The downturn affected the amount of funds the EWT re...Starting at €8.20