HBSP (USA)
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Open Innovation at Siemens
Lakhani, Karim R.; Hutter, Katja; Pokrywa, Stephanie Healy; Fuller, JohannCase HBS-613100-EService and Operations ManagementThe case describes Siemens, a worldwide innovator in the Energy, Healthcare, Industry, and Infrastructure & Cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Emphasis is placed on exploring actual open innovation initiatives within Siemens and their outcomes. These include creating internal social- and knowledge-sharing networks and utilzing third ...Starting at €8.20
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MasterCard: Driving Financial Inclusion
Gupta, Sunil; Lal, Rajiv; Kindred, NatalieCase HBS-515035-EMarketingMasterCard CEO Ajay Banga was investing significant time and attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included partnerships with governments and banks to issue MasterCard branded debit cards to millions of individuals. Financial inclusion could potentially help these individuals by increasing...Starting at €8.20
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Uptake of Malaria Rapid Diagnostic Tests
Ashraf, Nava; Kindred, Natalie; Sedlmayr, RichardCase HBS-911007-ETo maximize their effectiveness, color cases should be printed in color. This case describes barriers to adoption of malaria rapid diagnostic tests in Zambia and highlights the importance of understanding end users in promoting product adoption. Rapid diagnostic tests (RDTs) are simple, easy-to-use tools that provide a relatively reliable, inexpensive way to confirm diagnoses of malaria. In addition to ensuring that patients' febrile illnesses ar...Starting at €8.20
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Building a Winning Culture (Spanish version)
Simons, Robert L.; Kindred, NatalieCase HBS-114S05Accounting and ControlThis case illustrates a CEO-led organizational transformation driven by stretch goals, performance measurement, and accountability. When Kasper Rorsted became CEO of Henkel, a Germany-based producer of personal care, laundry, and adhesives products, in 2008, he was determined to transform a corporate culture of "good enough" into one singularly focused on winning in a competitive marketplace. Historically, Henkel was a comfortable, stable place t...Starting at €8.20
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Bayer Crop Science
Bell, David E.; McLoughlin, Damien P.; Kindred, Natalie; Barnett, JamesCase HBS-520055-EStrategyIn mid-2019, a year after German conglomerate Bayer Group closed its acquisition of U.S.-based seeds giant Monsanto, the leadership of Bayer's Crop Science division (which absorbed Monsanto) is reflecting on the opportunities ahead. Some observers have questioned Bayer's decision to buy Monsanto, citing potential reputational and financial liabilities; in the last year, Bayer's stock price has suffered. However, the leadership team expects the co...Starting at €8.20
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Bonitas
Herzlinger, Regina E.; Kindred, NatalieCase HBS-315020-EBonitas, a South African medical scheme (i.e., health insurer), must navigate highly restrictive regulations that make it difficult for Bonitas to innovate, grow, and compete with market leader Discovery as well as providers of alternative insurance products. Bonitas (HBS No. 315-020) must also plan ahead for the rollout of national health insurance-a deeply politicized issue in a country with great disparities in health care quality and access. ...Starting at €8.20
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VP Group: Vegpro Grows Beyond Kenya
Alvarez, Jose B.; Kindred, NatalieCase HBS-514055-EMarketingIn 2013, Kenyan horticulture producer and exporter VP Group is weighing potential expansion opportunities against the growing risks in its production and export markets. With $121 million in 2012 revenues, VP Group has grown rapidly in recent years by expanding its vegetable and flower production beyond Kenya into Ethiopia and Ghana; exploring new products such as sugar; and vertically integrating by bringing marketing and logistics operations in...Starting at €8.20
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Community Health Workers in Zambia: Incentive Design and Management
Ashraf, Nava; Kindred, NatalieCase HBS-910030-EThis case examines the various considerations relevant to selecting and compensating workers in a context where their work involves a pro-social component. This is relevant to not only health care in Zambia, but to NGO and public sector workers who are both motivated by the mission of their positions and the remuneration. Zambia was facing a healthcare human resource crisis with less than half of the healthcare workers needed to meet health needs...Starting at €8.20
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Open Innovation at Siemens (Spanish version)
Lakhani, Karim R.; Hutter, Katja; Pokrywa, Stephanie Healy; Fuller, JohannCase HBS-614S04Service and Operations ManagementThe case describes Siemens, a worldwide innovator in the Energy, Healthcare, Industry, and Infrastructure & Cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Emphasis is placed on exploring actual open innovation initiatives within Siemens and their outcomes. These include creating internal social- and knowledge-sharing networks and utilzing third ...Starting at €8.20