HBSP (USA)
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The MonoSpace Launch in Germany (Spanish version)
Narayandas, Das; Swartz, GordonCase HBS-503S07MarketingFocuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one of the global players in this industry, has developed the Monospace elevator product that uses revolutionary technologies. This new product is expected to have a significant impact o...Starting at €8.20
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Entrepreneurial Finance Lab: Scaling an Innovative Start-up Financing Venture
Farre-Mensa, Joan; Kerr, William R.; Brownell, AlexisCase HBS-814073-EEntrepreneurshipEFL provides credit-scoring services in developing countries using psychometric assessment, but the potential loss of a large customer makes them reconsider their scaling narrative.Starting at €8.20