Ivey Business School (Canada)
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Daimler: Motoring at the Speed of China
Saul Estrin; Christine Cote; Daniel Shapiro; Katherine NunnerCase IVEY-9B20M023-EStrategyThis case is set in 2018 in China and follows Daimler’s efforts to compete in the Chinese automotive market amidst fast paced changes which are underpinned by state driven efforts at fostering innovation. Testing its leverage as the world’s largest and most profitable auto market, China is aggressively pushing foreign and domestic auto manufacturers towards new and ambitious targets for electrification. At the same time, Daimler has to be respons...Starting at €8.20
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Yildiz Holding: Global Expansion Strategy
Saul Estrin; Christine Cote; Katherine NunnerCase IVEY-9B18M191-EStrategyIn 2014, Yildiz Holding, a Turkish conglomerate, had just acquired the UK-based biscuit maker United Biscuits, the premium chocolate maker Godiva Chocolatier Inc., and the US-based company DeMet’s Candy Company. As Yildiz Holding moved forward in pursuitStarting at €8.20
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Burro: Tools for a Better Life in Ghana
Nicole R.D. Haggerty; Francis Ayensu; Amy Lin; Caleb Chan; Michelle YickCase IVEY-9B18M049-EEntrepreneurship, StrategyBurro was a growing start-up in Ghana with a mission to provide “tools for a better life” to Ghanaians by distributing products that addressed local needs. In February 2015, after seven years of operation, the company had finally become profitable. Demand for Burro’s sustainable products was growing quickly in the booming Ghanaian market. The country manager wanted to determine a strategy for growth to maximize the success of Burro's future....Starting at €8.20