Ivey Business School (Canada)
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Liyu Ethiopia Tours: Growth and Expansion Options
Nicole R.D. Haggerty; Andrew Patton; Desmond Chan; Joseph HoekstraCase IVEY-9B18M076-EEntrepreneurship, StrategyIn late May 2014, the founder of Liyu Ethiopia Tours was considering his options to grow the company. The small but reputable tour company had become successfull in Addis Ababa, Ethiopia in only seven months. The founder, who faced the challenge of continuing to grow the business on a limited budget, was considering several strategic decisions: should he increase the company’s online presence by using the services of Google AdWords or TripAdvisor...Starting at €8.20
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Fundrr: Growth through Resourcefulness
Jeff Yu-Jen Chen; Cara Bouwer; Given RamadzangaCase IVEY-W28451-EEntrepreneurship, StrategyFundrr was a South Africa-based alternative funding business that launched in 2018. The business’s goal had been to disrupt the South African business lending landscape, specifically at the small- to medium-sized enterprise (SME) level where the majority (about 71 per cent) of SMEs generated annual revenues of less than R200,000 and employed between two and five people. Reflecting on the company’s journey in October 2021, the company’s founders r...Starting at €8.20