Ivey Business School (Canada)
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Vestas Wind Systems: China and the Global Wind Turbine Market
Christine Cote, Saul Estrin, Daniel Shapiro, Katherine NunnerCase IVEY-W25129-EStrategyVestas Wind Systems A/S (Vestas), a Danish company, had deep roots in the wind technology sector and had positioned itself as a solutions provider. While it was a global leader, it lacked significant market share in China, even though it had been carrying out manufacturing there for decades. China presented unique challenges, as it was dominated by local players and had its own rules for doing business. However, China also presented significant o...Starting at €8.20