HBSP (USA)
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PokémonTM: ¡Hazte con todos!
Fournier, SusanCase HBS-506S23MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Pokemon, el nombre coloquial dado a una colección de 150 criaturas fantásticas, inspiradas en animales con poderes orgánicos y la capacidad de evolucionar, son las estrellas de los videojuegos, el comercio de los juegos de cartas y dibujos animados de televisión. Concebido en Japón en 1996, se convirtió rápidamente en Pokemon fenómeno juguete favorito de la nación, y atrajo...Starting at €8.20
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Dr. William Carson-Intrapreneurial Innovation in the Pharmaceutical Industry
Rogers, Steven S.; Haywoode, AlyssaCase HBS-318005-EEntrepreneurshipDr. William Carson, an African-American psychiatrist who grew up in South Carolina. He had a thriving career in academic medicine as a professor and he also treated patients. After a decade in academic medicine he moved into the pharmaceutical industry where he ran drug trials. As the Group Director of Bristol-Myers Squibb, Carson worked on the drug Aripiprazole, an antipsychotic drug that is more famously known as Abilify. Abilify had been devel...Starting at €8.20