HBSP (USA)
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Jurlique: Globalizing Beauty from Nature and Science
Jones, Geoffrey G.; Spadafora, AndrewCase HBS-314087-EConsiders the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit to Pola's head office in Tokyo, heard news of critical comments about the company and animal testing in a Facebook post from a group in South Australia, where the brand had been fo...Starting at €8.20
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Dr. William Carson-Intrapreneurial Innovation in the Pharmaceutical Industry
Rogers, Steven S.; Haywoode, AlyssaCase HBS-318005-EEntrepreneurshipDr. William Carson, an African-American psychiatrist who grew up in South Carolina. He had a thriving career in academic medicine as a professor and he also treated patients. After a decade in academic medicine he moved into the pharmaceutical industry where he ran drug trials. As the Group Director of Bristol-Myers Squibb, Carson worked on the drug Aripiprazole, an antipsychotic drug that is more famously known as Abilify. Abilify had been devel...Starting at €8.20