HBSP (USA)
-
Hilti Fleet Management (B): Towards a New Business Model (Spanish Version)
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCase HBS-719S19StrategyLos tacleadas (B) de casos el proceso de implementación y la escala de gestión de flotas en los últimos años. Por último, el caso explora los desafíos actuales que enfrenta el IMC.Starting at €5.74
-
Jumia Nigeria: from Retail to Marketplace, PowerPoint Supplement
Casadesus-Masanell, RamonCase HBS-718468-EStrategyPowerPoint slides for case 718401 and 718432.Starting at €8.20
-
KITEA (A): Democratizing Furniture in Morocco
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCase HBS-719420-EStrategyThe case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA's origins and provides a detailed overview of the business plan that enabled Benkirane to bring affordable modern furniture in flatpacks to the Moroccan market, which had previously been dominated by unorganized artisans. ...Starting at €8.20
-
KITEA (B): Getting Ready to Face IKEA
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCase HBS-719421-EStrategyThe case opens in September 2015, when IKEA is about to open its first store in Morocco. It then chronicles the efforts of KITEA CEO Amine Benkirane and his son Othman between 2013 and 2015 to prepare KITEA for IKEA's entry. After incurring losses for the first time in 2013, KITEA had bounced back and recorded profits and growth in 2014 and 2015. The improvements in supply chain management, product range, and relationships with stakeholders that ...Starting at €5.74
-
Sportradar (A): From Data to Storytelling
Casadesus-Masanell, Ramon; Elterman, Karen; Gassmann, OliverCase HBS-719429-EStrategyIn 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on third-party data feeds such as Sportradar's, prefering to develop data services in-house. Thus, CEO Carsten Koerl believed the company needed to branch into sports media, not just supply...Starting at €8.20
-
Jumia Nigeria: from Retail to Marketplace (B)
Casadesus-Masanell, Ramon; Arora, NamrataCase HBS-718432-EStrategyThis follow up case study explores the ramifications of Jumia's decision to move from a retail led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. It also considers Jumia's options going forward- should it return to the retail-led model or develop a hybrid alternative?Starting at €5.74
-
KITEA (D): Further Changes
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCase HBS-719489-EStrategyThe case opens in February 2016, when the official date of IKEA's store opening (March 16, 2016) is announced after a five month delay. It reviews the changes that Amine and Othman Benkirane had made to KITEA's workforce in the extra five months afforded by the delay, and asks if KITEA is now ready to compete successfully against IKEA.Starting at €5.74
-
KITEA: Democratizing Furniture in Morocco, PowerPoint Supplement
Casadesus-Masanell, RamonCase HBS-719807-EStrategyThis PowerPoint accompanies the KITEA cases and the associated teaching note. The KITEA series of cases (A-F) details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry.Starting at €8.20
-
Turning a Successful Business Model on Its Head (Spanish version)
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCase HBS-719S15Strategy"Hilti developed many very innovative and successful products over the years, but they paled in comparison with the fleet management business model, which was the most important innovation in Hilti's history." All told, Hilti, which had about 22,000 employees and made about 4.5 billion Swiss Francs (or $4.589 billion USD) in sales in 2015, managed 1.5 million tools under fleet management contracts in 40 countries, resulting in a contract value o...Starting at €8.20
-
Jumia's Path to Profitability
Casadesus-Masanell, Ramon; Armerding, Pippa Tubman; Yucaoglu, GamzeCase HBS-721355-EStrategyThe case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company's path to profitability in the aftermath of a fragile investor sentiment, as the company announced two internal issues in August 2019. The case chronicles the founding and expansion of Jumia and the iterations of its business model and describes its competitive outloo...Starting at €8.20