Ivey Business School (Canada)
-
HKS-Dessous: A Main Street Retail Entrepreneur Handling Digital Change
Johannes Tiemer; Carsten C. Guderian; Peter M. BicanCase IVEY-9B17M090-EEntrepreneurship, StrategyLate in 2016, the owner of a lingerie business in Düsseldorf, Germany, faced a series of questions regarding the health of her business in a changing environment. The German retail environment had traditionally consisted of many specialized (often family-owned) small- to medium-sized retailers, and many of these stores had not kept pace with globalization and the digital revolution; market changes and increasing competition forced them to close. ...Starting at €8.20