Ivey Business School (Canada)
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Sasol Fuel Retail Franchise: Contextualizing Entrepreneurship’s Role in Women Empowerment
Caren Scheepers; Motshedisi MathibeCase IVEY-9B21M070-EStrategyIn 2018, the owner of a Sasol Limited (Sasol) fuel retail franchise in Pretoria, South Africa, was facing the challenge of how to continue growing her business by retaining her existing customers and offering the products and services they expected. A woman entrepreneur in a male-dominated industry, the franchisee had worked her way up the corporate ladder in the financial services industry and, after being retrenched from her position at a bank,...Starting at €8.20