Ivey Business School (Canada)
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White Gold In Benin: Chinese Investment In Cotton
Zhangfeng Fei; Xiaokang Zhao; Kejing Zhang; Alex BeamishCase IVEY-9B18M003-EStrategyIn mid-June 2011, the Chinese president of the China–Benin joint venture Benin Textile Company (Compagnie Béninoise des Textiles, or CBT) was deeply worried about the supply of cotton in Benin. Since 2009, CBT had faced significant challenges in obtaining a reliable cotton supply. In 2010, the company had already placed its cotton orders, but local Beninese cotton producers were unwilling to deliver cotton at the earlier agreed-on price due to th...Starting at €8.20
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Liyu Ethiopia Tours: Growth and Expansion Options
Nicole R.D. Haggerty; Andrew Patton; Desmond Chan; Joseph HoekstraCase IVEY-9B18M076-EEntrepreneurship, StrategyIn late May 2014, the founder of Liyu Ethiopia Tours was considering his options to grow the company. The small but reputable tour company had become successfull in Addis Ababa, Ethiopia in only seven months. The founder, who faced the challenge of continuing to grow the business on a limited budget, was considering several strategic decisions: should he increase the company’s online presence by using the services of Google AdWords or TripAdvisor...Starting at €8.20