Ivey Business School (Canada)
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Cool Pastures Dairy: Kenya's Changing Milk Market (C)
Nicole R.D. Haggerty; Pamela Odhiambo; Tom Collins; Robert Freele; Andrea LeungCase IVEY-9B13M046-EEntrepreneurship, StrategyPart C of a three-part series. See 9B13M044 and 9B13M045.Starting at €5.74
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Cool Pastures Dairy: Kenya's Changing Milk Market (B)
Nicole R.D. Haggerty; Pamela Odhiambo; Tom Collins; Robert Freele; Andrea LeungCase IVEY-9B13M045-EEntrepreneurship, StrategyPart B of a three-part series. See 9B13M044 and 9B13M046.Starting at €5.74
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Cool Pastures Dairy: Kenya's Changing Milk Market (A)
Nicole R.D. Haggerty; Pamela Odhiambo; Tom Collins; Robert Freele; Andrea LeungCase IVEY-9B13M044-EEntrepreneurship, StrategyThis three-part case highlights the strategic decision-making and growth management challenges in the suddenly liberalized Kenyan dairy industry. Following the 1999 collapse of the nation-wide distribution system on which small-scale dairy farmers in Kenya relied to reach the market, the resulting gap in the value chain between supply and demand created an opportunity for one entrepreneur. Cool Pastures Dairy was later founded in 1999 and rapidly...Starting at €8.20
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Liyu Ethiopia Tours: Growth and Expansion Options
Nicole R.D. Haggerty; Andrew Patton; Desmond Chan; Joseph HoekstraCase IVEY-9B18M076-EEntrepreneurship, StrategyIn late May 2014, the founder of Liyu Ethiopia Tours was considering his options to grow the company. The small but reputable tour company had become successfull in Addis Ababa, Ethiopia in only seven months. The founder, who faced the challenge of continuing to grow the business on a limited budget, was considering several strategic decisions: should he increase the company’s online presence by using the services of Google AdWords or TripAdvisor...Starting at €8.20