Ivey Business School (Canada)
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LUX* Resorts & Hotels: Optimal Room Mix Marketing Decisions
Singfat Chu; Nitesh PandeyCase IVEY-9B17E004-ECorporate Governance, StrategyIn early 2016, LUX* Resorts & Hotels, a hotel group headquartered in Mauritius, needed to determine the room mix to sell to foreign guests to achieve a specific earnings target. The hotel group also intended to sell some of the remaining rooms to local residents at affordable (discounted) prices. The objective was to maximize the revenue stream to finance local corporate social responsibility projects. The case highlights the practical use of Mic...Starting at €8.20
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Scuby's Enterprises: Starting a Business in Ghana
Francis Ayensu; Nicole R.D. Haggerty; Julianna Faircloth; Helen Fisher; David MacNicolCase IVEY-9B14M041-EEntrepreneurship, StrategyIn October 2011, a young entrepreneur in Ghana faced a critical moment. Given his degree in marketing from the Ghana Institute of Management and Public Administration and his past work experience running a retail clothing store, he was confident he could branch out and start his own photocopying service in his hometown of Koforidua, where there was a distinct undersupply of photocopying services. The proposed store would be located near All Natio...Starting at €8.20