Ivey Business School (Canada)
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Star Alliance in 2020
Benjamin Gomes-Casseres; Jacob JuddCase IVEY-9B21M010-EStrategyFormed in 1997, Star Alliance was the first global airline network or constellation. Its aim was to shift the airline industry away from a network of loose bilateral agreements between individual airlines to a more comprehensive network of multilateral agStarting at €8.20
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Scuby's Enterprises: Starting a Business in Ghana
Francis Ayensu; Nicole R.D. Haggerty; Julianna Faircloth; Helen Fisher; David MacNicolCase IVEY-9B14M041-EEntrepreneurship, StrategyIn October 2011, a young entrepreneur in Ghana faced a critical moment. Given his degree in marketing from the Ghana Institute of Management and Public Administration and his past work experience running a retail clothing store, he was confident he could branch out and start his own photocopying service in his hometown of Koforidua, where there was a distinct undersupply of photocopying services. The proposed store would be located near All Natio...Starting at €8.20