Ivey Business School (Canada)
-
Burro: Tools for a Better Life in Ghana
Nicole R.D. Haggerty; Francis Ayensu; Amy Lin; Caleb Chan; Michelle YickCase IVEY-9B18M049-EEntrepreneurship, StrategyBurro was a growing start-up in Ghana with a mission to provide “tools for a better life” to Ghanaians by distributing products that addressed local needs. In February 2015, after seven years of operation, the company had finally become profitable. Demand for Burro’s sustainable products was growing quickly in the booming Ghanaian market. The country manager wanted to determine a strategy for growth to maximize the success of Burro's future....Starting at €8.20
-
EA Financial Services
Francis Ayensu; Nicole R.D. Haggerty; Logan Burnett; Stephanie Lachance-Coward; Taylor KlimoskoCase IVEY-9B14M042-EEntrepreneurship, StrategyEA Financial Services was a microfinance institution in Koforidua, Ghana. In its seven months of operation, it had done well to establish a client base, before it lacked sufficient capital to meet the growing demand for new loans. Although having a growing client base is a positive sign, the lack of capital was a significant burden—the company had to begin turning down loan requests. The owner knew that potential clients would likely deal with on...Starting at €8.20