Ivey Business School (Canada)
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Capitec Bank: Leveraging Banking Innovations to Attract Wealthier Customers
Helena Barnard; Gwen AnsellCase IVEY-9B12M095-EStrategyCapitec Bank was a new bank established at the end of apartheid to offer banking services and loans to the large numbers of low-income potential customers newly opened to economic progress and aspiration by the end of the discriminatory system. The banking context was dominated by four major and long-established banks characterized by conservative legacy practices. Capitec planned to create an innovative offering to serve the low-income market an...Starting at €8.20